Courses
LGST809/ MGMT815
Professor Scot Rosner
The purpose of this course is to introduce future sports business leaders to a compendium of business and legal issues that apply in the context of the management of professional and amateur sports. Although the factual situations will focus upon sports, the technique of inserting a legal dimension into management decision analysis is transferable to other industries as well. The course will provide both practical and theoretical approaches. Students will read standard case law and business cases in the sports area as well as law review articles and economic materials.
Sports and Entertainment Marketing
MKTG 894
Professor Nelson Gayton
The Sports and Entertainment industry has become the United States' second largest export product and has grown to nearly $500 billion in worldwide revenues. Coupled with its global economic significance, the excitement, glamour and competitiveness of show business arouses intrigue like no other industry. The focus of this course is two-fold: to provide students with a framework for understanding the unique dynamics, structure, delivery systems, and marketing and promotional strategies that shape the Entertainment and Sports industries; and to examine how organizations who do not deliver entertainment as a core product, leverage sports and entertainment properties to advance separate and distinct marketing objectives. The course is divided into six topics: Business Models and Industry Structure; Television; Media and Public Relations; Corporate Sponsorships, Promotions and Event Marketing; Talent; and Licensing and Merchandising.
Sports Law
Penn Law
Buckley Briggs
